DigiFact

80/20 Content to Pitch Rule

The most unsuccessful email marketers will pitch and pitch something over and over again.
However, the most successful email marketers tend to provide more and more value to their list. Each email is NOT an opportunity to make a quick buck. Instead, they offer value to their list whether it’s through giving some kind of tips, a video, a story, or something that develops more liking/trust/connection with the list owner.

As you provide 80% of value, your list will feel more connected to you, like you more, and trust you more. This will lead them to be MORE OPEN to buying from you. After you provide 80% value to your list, THEN you want to promote something to your list about 20% of the time.

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