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What Is Digital Marketing

Digital marketing is the promotion of products or services using digital technology. It is mostly focussed on Internet-based technologies because they are so widespread, but also includes marketing to mobile phones and other electronic devices.

A successful digital marketing campaign supports an organization’s business goals. It often will work in conjunction with traditional marketing techniques, helping the business develop its brand, identify leads, become an authority within the market, and much more.

Digital marketing is particularly important for businesses because it allows them to connect with consumers where they spend they a lot of their time — online. Some of the techniques that are often used as a part of a successful digital marketing campaign include:


Search engine optimisation (SEO)


Search engine optimisation is the process of increasing the level of high-quality traffic to web properties by improving their search engine rankings. It requires the use of several different techniques including link building and on-page optimisation.


Search Engine Marketing (SEM)


SEM takes advantage of programs like Google Adsense and Bing Ads to place advertisements on search engine results pages. These advertisements are typically placed above organic search engine rankings and can be very effective at attracting traffic to a website.


Content marketing


Content marketing involves the creation of highly-valuable content that is distributed across several digital channels. This can include white papers, blog posts, articles, social media posts, and videos. It is a very useful and recommended way to drive brand awareness and establish an organisation as an authority within its chosen industry.


Influencer marketing


This is one of the most recent forms of digital marketing. It involves hiring prominent figures on social media to endorse your organisation’s products or services. Their endorsement influences their followers, improving brand awareness and image through social media, encouraging more consumers to try your product or service.