Conversion Tracking 360

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗼𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗦𝘁𝗼𝗿𝗲𝘀! 🚀

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗖𝗹𝗮𝗿𝗶𝘁𝘆'𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗠𝗮𝗽𝘀 are now 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 for most e-commerce platforms, expanding beyond 𝗦𝗵𝗼𝗽𝗶𝗳𝘆! 🎉

This powerful feature lets you see how different page elements contribute to conversions, with insights like 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗿𝗮𝘁𝗲𝘀 and 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗰𝗼𝘂𝗻𝘁𝘀.

Initially launched in July 2023, Conversion Maps are back and better than ever!

💡 𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀:
Clarity’s 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 links purchase events to user interactions, giving you actionable insights to 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.

To use this feature, ensure you have 𝗮 𝘃𝗮𝗹𝗶𝗱 𝗱𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 or are using a standard e-commerce platform.

📍 𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗜𝘁:
Check out the "𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻" 𝘁𝗮𝗯 in the 𝗵𝗲𝗮𝘁𝗺𝗮𝗽𝘀 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 to start exploring your data today!

🧐 Compliant cookie banner checklist for marketers in 2025 🔑

1. Equal prominence for consent choices -
✍ If an “Accept All” button is present, make sure a “Reject All” button is equally visible, styled similarly, and placed on the same level.

2. Clear and concise language -

✔️ Use explicit labels for buttons such as “Accept All” and “Reject All”.

❌ Avoid vague terms like “More Options” or “Customize” that obscure rejection options.

3. Positive action for consent -
✍ No implied consent: Simply continuing to browse the website must not be interpreted as consent.

4. Easy way to change or withdraw consent -
✍ Users must be able to change or revoke consent as easily as they gave it.

5. No deceptive design practices -
✍ Making the “Accept” button visually dominant while downplaying rejection options.