BeInfluence

( SUMMER IS CALLING WITH LILLET )

Last week, we kicked off the Summer 2026 season with an intimate creator event at in Brussels!

The perfect way to bring creators together, celebrate the start of summer and create content in a setting that truly matched the brand’s universe.

One of the highlights? A custom Lillet fountain created especially for the activation, the kind of original detail that instantly brings the brand experience to life.

Thanks to everyone who joined us for this sunny kick-off.

More summer moments with Lillet coming soon! ❤️

*drink responsibly

( CAMPAIGN SPOTLIGHT )

What if financial topics didn’t have to feel complicated?

Together with .belgique .belgie & .be we worked on a bilingual podcast format built around the big “first times” of adult life.

SOME NUMBERS:
2 hosts
16 episodes
8 FR episodes / 8 NL episodes
48 guests
2 creators + 1 ING expert per episode

Each episode focused on a key life moment:
🖤 1st job
How to navigate your first professional steps and understand what comes with them.
🖤 1st home
🖤 1st baby
🖤 Start to invest
🖤 Financial freedom
🖤 Getting married / divorced
🖤 1st business / project
🖤 Living on your own

A big thank you to ING Belgium for the trust, to .be for the production work, to our two hosts and , and to all the creators involved in the campaign.

.in.paris .mrlt
_ vdw






peeters


A bilingual podcast format built around trust, relevance and real-life questions.

( A new chapter for Syoss Glaze )

Our BE-NL ambassadors recently gathered at CUE Amsterdam for the Syoss kick-off event.

An evening built to introduce the new Syoss Glaze line, across color, care and styling, in a setting that felt fully on point.

On the Belgian side, 5 creators joined the experience and got the first look at what’s coming next.

A strong location.
The right crowd.
A first moment to set the tone.

🖤

( LAST WORK FOR ASICS FRANCE )

For , we didn’t want to build just another running campaign.

So instead of using the same old formula, we chose a different pace.
Something slower, more human, more cultural: walking.

Together with and her The Walking Club, we helped turn a brand insight into a real community story.

6 months later, it became:
— nearly 20 pieces of content
— hundreds of thousands of people reached
— product trials, merch, showroom moments, and real connections

A different rhythm.
A clearer point of view.
A campaign that actually felt like ASICS : Sound Mind, Sound Body.

🖤