Armour Get On

After the marketing vs finance departments fight, comes another one marketing vs sales. The role of marketing is to generate (qualified) leads through brand awareness whilst it is the Sales role to convert these leads into cashflow by recruiting paying customers.

Marketing minus Sales = hard to convert leads.
Sales minus Marketing = dataless feedback leading to poor marketing materials which undermines the quality and quantity of leads.

If you’re into soccer, then Marketing is the playmaker and Sales is the striker. Leverage Smarketing in your organization this 2024 and achieve fewer turf wars and more spoils of war.

In the end, we only regret the chances we didn’t take. (Lewis Carrol). Just before the year ended, I got my first solid business referral conversion. I roundly thank Jireh the Provider, Elmo Lombard and Kobie Lombard as well as every BNI Cape Town North & Winelands - South Africa members from the Visionaires chapter who opened up and shared their life and business lessons to make me feel like I belonged.

This was my highlight for 2023 and is the chance I am glad I took. To God be the glory amidst the challenges of the past year!