AfricanCrowd

We get asked this more than you'd think. 😄

Someone slid into our DMs this week: "Ke machonisa o motonatona?"

We get it. The word "capital platform" sounds like someone who will come looking for you if you miss a payment.

AfricanCrowd is not a machonisa.

We don't lend money. We don't charge interest. We don't want your car or your plot as security.

What we do: we help Botswana businesses raise capital by offering small equity stakes to everyday investors. Someone puts in BWP 150. They own a small piece of your business. You keep running it. If it grows, everyone benefits.

No debt. No repayment schedule. No one knocking on your door.

If you've been wondering the same thing - now you know.

Learn more at africancrowd.capital

Ever noticed how a motshelo works? 💡

You pool money with people you trust. You commit to regular contributions. You back someone in the group because you believe in them. And the whole thing only works when everyone shows up.

That instinct is exactly what equity crowdfunding is built on. Except instead of money circulating inside a closed circle, you're pointing that same trust toward a founder building something your whole community benefits from. Instead of getting your money back on rotation, you get a small ownership stake in a real business.

Batswana have been doing collective investment for generations. We've just built a platform for it.

On AfricanCrowd, the minimum is BWP 150. You don't need to be wealthy or have investment experience. You need the same thing that makes a motshelo work: a willingness to back someone you believe in.

Learn more at africancrowd.capital

How do you prove you believe in your own business? 🤔

When banks lend money, they don't fund 100% of what you need. They ask you to put in 20% or 30% yourself first. It's their way of checking: do you have skin in the game?

At AfricanCrowd, we work the same way. But we measure skin in the game differently. Before your campaign goes public, you need to raise at least 20% from people who already know you: friends, family, colleagues, customers. We call it the pre-launch pledge phase.

Why? Because if you can't convince 20 people close to you to back your idea, you'll struggle to convince strangers. That 20% isn't a gate we're putting up to frustrate you. It's proof that you've done the groundwork. You've built relationships. You've communicated your vision clearly enough that people trust it.

We call this sweat equity. It's the value you've already created through your own effort before anyone else puts money in. Hours spent building, refining, talking to customers, earning trust.

Your network activation is just as real an investment as anyone's BWP 150.

Learn more at africancrowd.capital