Alpha Direct Insurance Co.

We’re All About You!

Back in 2014, we looked at how insurance customers were being treated in Botswana, and realised that they were being overcharged and under-serviced, being asked to fill out long forms and stand in lines all day to file a claim. We set out to change that reality for ever!

Alpha Direct is focused on developing insurance products for value focused consumers based on their needs. We are committed to delivering an ‘Incredible Customer Experience’ using technology and data analytics to make it easier for you to buy, maintain and change your insurance cover based on your needs.

From being the first insurance company in Botswana to deal directly with clients through our state-of-the-art contact center and toll free phone lines, to being the first to launch a mobile app that allows you to get a quote, complete your own pre-inspections, or file a claim digitally, we are driving innovation and customer experience to the next level in the insurance industry in Botswana.

Our hands-off ‘’express claims’’ service for motor claims means our clients aren’t running around looking for quotes when they need insurance the most. We take away the hassles and make it easy for clients to get their lives back after an unfortunate accident. Our caring team also guides you through the whole process to make it easy for you to get back on your feet.

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