voodooad

Our Monday? Grounded in intention.

With today’s economic climate and the 2026/27 budget conversation in mind, we took a moment to realign with The Brilliance Code — where every idea is guided by Magic, Mastery and Meaning.

One reminder came from our work on “Win a Salary”, a flagship campaign that demanded deep thinking, strong insight and serious creative discipline.

The idea?�“Drive to Save, re tla tobetsa enter.”
Our research showed that motorists associate Shell fuel save with saving and ability to drive further, so we leaned into that truth. Pairing it with “re tla tobetsa enter”, a culturally familiar phrase linked to money landing in your account, created an idea that resonated instantly.

Executed as a 360° nationwide campaign — from activations, OOH and forecourts to PR, radio, and digital trivia — the work balanced awareness with engagement, and insight with impact.

©2023 Voodoo Advertising

Are you fluent ka puo ya mo g*e?
Let’s team up, we’ve got a project that deserves to be heard in:
Setswana
Kalanga
Hambukushu
Sesubiya / Seyeyi
Shekgalahari
Apply to collaborate with us today: [email protected].

Easter forecast 🧐
100% chance of chill, 100% no alarms on-site, 100% no urgent submissions and most certainly 0% chance of meetings 😀.

Happy Easter Holiday in advance!