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Helping CEO's build visible, trusted brands that drive growth through effective PR and Marketing. 💥

07/07/2026

We just made our press release template free❗️

This is the exact structure that we’ve used to help us land media placements in Globe and Mail, Yahoo, Financial Post, and more. 🤯

Inside you’ll find:

→ A fillable press release template with every section labeled

→ Section-by-section guidance on what to write and why

→ Pro tips on making your quotes quotable

→ The 6 newsworthiness signals journalists look for

→ A pre-send checklist so nothing gets missed

→ Common mistakes that kill a press release before it gets read

We built this from what we use with our own clients and we’re giving it away because we believe every founder deserves the tools to tell their story.

Grab it for free at www.drpr.ca/resources (link in bio).

No catch. Just real tools you can use today.

06/25/2026

Most press releases get deleted in 3 seconds. Here’s how to write one that actually gets read.

We just published a new post on the DRPR blog: “How to Write a Press Release Journalists Actually Read.”

Inside, we break down:

→ The exact structure journalists want to see (hint: it’s not a blog post)
→ How to write a headline that earns the open
→ The one paragraph that matters more than everything else combined
→ How to write quotes that actually get quoted
→ The 6 signals that make your news newsworthy
→ Common mistakes that kill your release before it gets read

This isn’t theory. It’s the framework we use with our own clients — the same one behind placements in Men’s Health, Yahoo, Financial Post, and more.

And if you want the template to go with it? We’ve got a free, fillable press release template waiting for you at drpr.ca/resources.

Read the full blog post at https://bit.ly/4oIs7E1

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