Busch Systems

In this episode of Talkin' Trash, Will Nash sits down with waste management professional John Watson to explore the real reason so many people struggle to recycle correctly — and it might not be what you think.

With nearly 20 years of experience helping municipalities across Ontario improve their waste programs, John shares insights into human behavior, public education, and why even the best-designed systems can fall short when residents don't understand them.

From award-winning communication campaigns to the impact of technology, social media, and signage, this conversation dives into what actually influences behavior, what messaging misses the mark, and why educating residents is far more challenging than it seems.

Because recycling isn't just a waste problem — it's a people problem. And understanding that might be the key to finally getting it right.

🎧 Listen now and join the conversation.
https://www.youtube.com/watch?v=ASzYFrrEPeI

Our 2025 Sustainability Impact Report is here.

At Busch Systems, sustainability isn’t a statement, it’s a responsibility. This year’s report highlights the progress we’ve made, the impact we’re driving, and the steps we’re taking toward a more circular future.

📄 Read the full report:https://www.buschsystems.com/wp-content/uploads/2026/04/Busch-Systems_2025_Sustainability-Report_DIGITAL.pdf