5FOLD Agency

Your weeknight dinner just got an upgrade!

Almost three years in the making, we're proud to congratulate our client, Cardinal Meats, on the launch of their newest brand, Sous Chef — a line restaurant-quality meals, ready when you are.

We had the pleasure of working on this project from its infancy, developing the brand as part of extensive market research effort by Cardinal. 5fold executed naming exploration, brand development, web development, packaging design and roll out, photography direction and a variety of additional creative development, including trade show displays, PR kits and sell sheets, to name a few.

Sous Chef is now available at Costco, Sobeys and Walmart. Skip the delivery fees tonight and get restaurant-quality at home, in minutes with Sous Chef. Learn more at souschef.ca.

Last week, we had the pleasure getting to experience a true 'reveal' of one of our brands as it was unveiled to the public on the side of a new state of the art hospital and campus of care in Toronto. Over the past year and a half, we have been developing the brand identity for West Park, a Healthcare Centre that helps their patients get their lives back by providing specialized rehabilitative and complex care after a life altering illness or injury. We are humbled to have been able to assist an organization that has, and will continue to, serve so many as it evolves its 27-acre site into a campus of care, enabling the hospital to evolve its rehab programs to meet Ontario's future healthcare needs.