Nothing Design Studio

Ending the year with a bold rebrand for ASP consulting, a future-forward structural and civil engineering firm in the UK.

With new leadership came a vision to build a brand as sharp and dynamic as the challenges they solve. From laying the foundations for thrilling roller coasters to transforming heritage landmarks like Birmingham’s James Cond Building, ASP is shaping the future, one bold solution at a time.

Our rebrand reflects their expertise: a flexible identity system rooted in structure and precision, brought to life with motion that morph into forms—symbolizing their adaptability and ability to solve complex challenges. We retained their signature blue, evolving it into a brighter, bolder shade embodying trust, innovation, and the bright future ahead.

Here’s to brands that engineer progress and never stop moving forward. 💙

Eastend is more than a modern wellness space, it’s a behaviour. Opening its doors this past month. this space is designed to optimize the human potential and we’re honoured to to have played a part in shaping their brand and visual identity.

The journey began with understanding why Eastend exists and how it could stand out in the modern wellness landscape. In workshops, we uncovered the essence of their brand: science meets soul, clear is kind, and timeless wisdom fuses with modern innovation. These insights guided us toward a brand rooted in purpose, blending Eastern philosophies with Western technologies.

Eastend’s identity is a celebration of contrasts: playful yet grounded, vibrant yet serene, scientific yet deeply human. It’s built on the idea of entering daily and leaving whole, a philosophy we distilled into a tagline that resonates: Rise Daily. Inspired by Eastern traditions, it speaks to growth, renewal, and the pursuit of well-being every single day. Rise Daily isn’t just a tagline, it’s a reminder that wellness is a practice, not a destination.

We designed a custom logotype that embodies the brands duality: soft yet tech-inspired forms that exude modernity and bold strokes that symbolize clarity and purpose. It’s approachable, intelligent, and unmistakable, a reflection of the brand’s commitment to blending cutting-edge science with the timeless wisdom of rituals.

Colour became a language of its own. Warm sunrise hues meet cool twilight tones, echoing the daily journey from vigor to restoration, and nodding to Eastend’s treatments, from saunas to cold plunges.

We’re so happy to see .eastend come to life in Chicago, and we’re excited for their journey ahead.
If you’re around the Fulton area, go check em out!

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