Wellness Coach Resource

𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞 𝟏𝟐. 𝐃𝐨𝐧'𝐭 𝐁𝐞𝐚𝐭 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐔𝐩

If you don't seem to be "getting everything done." There will always be more to do.

A lot of people suffer from being overwhelmed, and then they lament the fact that they didn't get everything done. Let me assure you that you will never get it all done. If you are growing personally and professionally, there will always be more to do. But this doesn't mean that you should be working all the time. You need your downtime, periods where you recharge your batteries and get out of the busywork. In fact, it is often when you are not working that you are at your most creative. So, when you are working, be focused, but leave time for relaxation and just letting it go.

In the next chapter, we're going to delve a little bit more into your mindset, which is what drives everything. As they say, "you become what you think about." You need to have a healthy mindset and attitude if you are to survive the inevitable obstacles that arise on the entrepreneurial journey.

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1314 | Carla Harris: “When You Fail, Celebrate.” Quotes

Carla Harris: “When You Fail, Celebrate.” - Sean Croxton Carla Harris is back on the QOD stage! Today she encourages you to take risk, fail fast, and celebrate your losses. Because success requires failure. Plus, she breaks down 3 critical elements of leadership — leverage, efficiency, and authenticity. Remember, …

𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞 𝟏𝟎. 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐓𝐚𝐤𝐞 𝐂𝐚𝐫𝐞 𝐎𝐟 𝐘𝐨𝐮𝐫 𝐇𝐞𝐚𝐥𝐭𝐡.

If you don't have energy, stamina, and the ability to put in the hours required, you are in trouble.

The need to always be doing can have disastrous consequences on your health. Doctors did not realize the effects of diet and exercise on one's well-being until recently. You need to take care of yourself so that you have enough energy and powers of concentration to get the job done. Burnout affects all of us at one time or another, and you need to guard against it. Being busy is hardly an excuse for neglecting your health, but that's what I have found with many people. Coke and a candy bar is not a substitute for real food, and sooner or later this type of lifestyle will catch up with you. If you want to be there when it counts, you need to develop healthy habits and live according to them.

𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞 𝟗. 𝐃𝐨𝐢𝐧𝐠 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐓𝐡𝐢𝐧𝐠𝐬 𝐈𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐓𝐡𝐚𝐧 𝐃𝐨𝐢𝐧𝐠 𝐓𝐡𝐢𝐧𝐠𝐬 𝐑𝐢𝐠𝐡𝐭

Jay Abraham, business expert, is quoted as saying that far too many entrepreneurs focus on the wrong things. They wanting to get it right and not make mistakes. If you are not engaged in activities that advance your business, especially revenue-producing activities, it doesn't matter how few mistakes you make. I know lots of entrepreneurs who are afraid to go out and ask others to buy their product or service, so they hide behind their computer, so to speak. Yet hiding isn't going to lead to revenue. Examples of hiding include fixing your website, going through emails, surfing the web, and engaging in administrative tasks. Believe me; you need to focus on the activities that will pay off for you. If you don't want to do them yourself, you will have to delegate that responsibility to someone else.

Not all activities have the same value. You need to manage your time so that you focus on high-outcome activities while leaving others undone or performed by someone else. You need to differentiate between high-payoff tasks and low-payoff tasks. Having products and services for sale will bring in revenue. Having a clear message will make your value proposition more understandable to your target market. Promotion and publicity will bring in buyers. Don't make the mistake of being busy with minor tasks and confusing such activity with real accomplishment. Some activities can be worth thousands of dollars per hour, whereas others will never be valuable. Don't confuse activities with accomplishment.

Some examples of high-payoff activities include product development, meeting with prospects, and developing sales and marketing programs. Low-payoff activities are such mundane chores as buying groceries, doing yard work, and surfing the web with no specific purpose in mind. If you want to get ahead faster, you need to delegate the low-payoff activities to others or use your "less productive" time to take care of these tasks.

𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞 𝟖. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐐𝐮𝐢𝐭𝐞 𝐒𝐢𝐦𝐩𝐥𝐞. 𝐒𝐚𝐥𝐞𝐬 𝐌𝐢𝐧𝐮𝐬 𝐂𝐨𝐬𝐭 𝐄𝐪𝐮𝐚𝐥𝐬 𝐏𝐫𝐨𝐟𝐢𝐭

Bill Gates used to say that business is simple. You have Sales, you have Cost, and the rest is Profit. Now it's easier to make a lot of profit if you are a monopoly, but you get his point. One problem is that a lot of people over-complicate this simple equation. They confuse the three variables and end up going out of business. They don't look at their costs and consequently undercharge. They discount at the first sign of buyer resistance. They think of profit as evil and don't have any. And you've probably heard the amusing story of someone who sells products at a loss and says that they make it up on volume.

Getting back to Gates' simple description, you need to have sales if you are going to have a business. Sales can be thought of as the lifeblood of a business. It is what makes everything work. We will talk more about this vital function in a later chapter, but I need to point out here that if you are afraid of sales, then you need to change your attitude. Bringing cash in the door is vital to a revenue-generating company. You can have losses in the early days while you are developing your products, but lack of sales is the number one business killer. For most anyone reading this book, you need to grab sales by the hand and own it. If you aren't comfortable asking people to buy, you had better get comfortable. Sales occur because the seller offers something that a buyer values and is willing to pay for. This is, I hope, entirely obvious, but you won't believe the number of companies who build products because they like them, only to find out much to their dismay and surprise that buyers don't care about them or won't pay the asking prices. You can't make the market want what it doesn't want, and don't ever forget that.

Costs can come in many forms, the most obvious being the cost of the product or service being sold. You sell a widget, and you know that it costs you a certain amount to make or buy one. So far, so good. One often overlooked cost is what it takes to acquire a customer. A few years ago, the inbound marketing company Hubspot calculated that it cost them $3000 to acquire a new customer. Now that's a lot of money by many standards, and not everyone has the business model to support it. I've seen many companies go under before they got off the ground because they couldn't get paying customers fast enough to offset all the other costs at work.
(𝒕𝒐 𝒃𝒆 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆𝒅 𝒊𝒏 𝒏𝒆𝒙𝒕 𝒑𝒐𝒔𝒕...)