Loop For Success

A few years ago, I made a mistake that still makes me want to throw my phone across the room.

I was going through my old client list (the ones who swore they’d “be ready in a few months”) and realized just how much business I had let slip away.

$56,000 in commission. Just… gone.😬

Not because I wasn’t good at my job. But because I didn’t follow up at the right time.

Real estate is wild.

People talk a big game about buying, and then life happens.

They sign another lease.

They “pause” their home search.

They say “check back in a few months” and then promptly forget you exist.

And if you’re not the first agent in their inbox when they’re ready again, someone else will be.

I used to think I could just remember who to follow up with. (lol I could not.)

Like the buyer who told me they were signing another one-year lease.

In my early years, I probably would’ve just crossed my fingers and hoped I’d remember to check in later. But between listings, negotiations, and putting out fires, I would’ve completely forgotten.

Now? I put their transaction on hold in Loop, set a reminder for seven months from now, and forget about it. When the time comes, I’ll be the first agent in their inbox—deal already locked in.

I built Loop because I needed it. And if you’re an agent, you do too.💙💙

Don’t leave five figures on the table just because you were “too busy” to remember.

-Laura Kitchen, Founder

STOP PAYING FOR BAD LEADS!!!!!

Your database isn’t just a list, it’s your damn goldmine.💸

And yet… so many agents are out here throwing thousands at sketchy lead gen systems that give them cold, unqualified, “who dis?” energy.

Meanwhile, your past clients and warm leads are just chillin’, waiting for you to follow up like the pro you are (or could be 👀).

If you’re being bombarded with “Buy our leads!” pitches and your follow-up game is just sending a “hey, just checking in :)” once a year… you need a system.

Track your goals. Know your numbers. Follow up like you mean it.

Because if you’re not tracking your business… who is?

Loop’s built to help you actually do that. But even if you're not using it (yet), just know:

Your database > Cold leads you paid $5,000 for and never heard from again. 😵‍💫

Time to stop chasing. Start nurturing.

TL;DR: Your goldmine isn’t in the next ad campaign. It’s in your inbox. Go mine it.