Making 8 Inc.

Our thoughts on KPIs and what moves the bar in business with online marketing https://www.searchenginejournal.com/seo-roi-matches-goals/472460/

SEO ROI: How To Ensure Performance Tracking Matches Goals Discover the reasons for disconnects between SEO metrics and goals, why SEO professionals struggle with ROI, and potential solutions.

Google’s Danny Sullivan has also said not to use the business name in title unless relevant to the page. Google knows enough about an entity to not to push it everywhere as business has.

Google rolling out site names and updated favicon logos in search results Make sure to check out the new site name structured data documentation.

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14 Must-Know Tips For Crawling Millions Of Webpages Learn how to successfully crawl millions of pages for an enterprise site SEO audit with these 14 helpful tips.

A majority of people that go to your local business are prequalified and will just call using Google My Business. The 30% that visit your site are on the fence about buying. The content you write should overcome their objections and meet their needs specifically.