ProfitFill

A great conversation between Bruce Sittler (Action Furnace) and Evan Hoffman on the Let's Vent Podcast! Bruce talks about ProfitFill and using highly flexible PPC search advertising to aggressively fill open capacity on demand (among other things).

Check it out here:

Action Furnace: Building a 35 Year Legacy on 65% Membership Revenue In this episode, Bruce Sittler, president of Action Furnace, shares...

Worth a read! 👇

"Content built around demonstration, showing the product in actual use, the before and after, the creator’s own authentic explanation, outperformed declarative “this is amazing” messaging by 33% in brand favorability and 15% in consideration."

Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us Two new reports reveal why brand-led content gets ignored: 54% of video URLs are over-blocked by keyword filters, and leading with product messaging cuts view.