Little Rock Printing

Finding a way to cut through the noise with online ads is more challenging than ever. Print materials land directly in the hands of your customers, on their desk or at least in their line of sight instead.

For Canadian businesses, the best formats are:
- Postcards, which can carry a potential ROI of up to 161%
- Business cards, which convert to leads up to 12% of the time
- Brochures, which influence 47% of consumers to make a purchase
- Coroplast signs, which deliver thousands of impressions for just $2-$9 per item

But just rushing out and buying the most expensive product you can find is risky. You need to know how to maximize your marketing spend by designing and marketing prints with performance in mind.

That's where our latest blog comes in:

https://littlerockprinting.com/print-materials-best-roi-businesses/

Making prints of your latest masterpiece is a great way to sell more of your art.

And it’s a lot easier than you think when you follow these simple steps:
📷 Use indirect natural light and skip the flash to avoid glare and colour distortion
📷 Shoot straight-on so your artwork doesn’t warp or skew
📷 Capture at high resolution (300 DPI) so fine details stay crisp in print
📷 Keep your background clean and neutral for easy cropping
📷 Always zoom in and review your image before sending it to print
Ready to print? Select "FREEPROOF" at checkout, and we’ll send you a sample to make sure your photo looks exactly like the original.

If you’re unsure what size to print, the most common size for art prints in our Calgary shop is 11” x 14”. It’s the gold standard because it’s easy to frame and cost-effective to produce. 16” x 20” is a popular runner-up for a bigger gallery feel, while 8” x 10” works beautifully for compact decor pieces.

🔗 https://littlerockprinting.com/how-to-photograph-artwork-for-printing/

Choosing between matte and glossy paper can directly affect your print product’s readability, durability, colour accuracy, and how people will interact with it in the real world. Before choosing a finish, ask yourself:

❓ Will people read it under bright lighting? ➡️ Matte
❓ Will people write on it? ➡️ Matte
❓ Is colour vibrancy critical? ➡️ Glossy
❓ Is it photo-driven? ➡️ Glossy
❓ Will it be scanned or photocopied later? ➡️ Matte
❓ Will it be handled frequently? ➡️ Matte
❓ Is visual impact the top priority? ➡️ Glossy

The right finish can make all the difference in your printed materials. Learn more about choosing the right paper for your print project in this free guide:

🔗 https://littlerockprinting.com/matte-or-glossy-paper-for-print-projects/