Noble Agency

NOBLE created OJ’s Brand Architecture, a Holy Grail document that articulated the brand’s identity, purpose, values, and messaging.

WHY WE MADE THIS
OJ’s Brand Architecture allowed everyone who works with the brand to be universally immersed in who they are, what they stand for and what sets them apart. The more aligned their team was, the more efficient and impactful they were able to be as a brand.

WHY IT MATTERS
Everything you present to the world should tie back to your brand’s grand vision - this master document guarantees you can stand out from the crowd, but always stay on brand.

Long-standing brands can face challenges when it comes to consumer perception, and NOBLE created of-the-moment messaging to reflect a fresh and familiar voice. Friendly and clever, OJ’s re-entered the chat with funny one-liners and pop culture references across its communications that reinforced its position as a fun-loving favourite.⁠
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It's a brand new day for Bright Home Systems with their freshly wrapped website redesign. We were handed a highly technical world of home automation that needed less lingo and more mood. Our goal was to transition Bright out of the dark into the light, embracing ease and automation with a focus on lifestyle and design.

We embraced colour and bright pops of neon to make this business stand out among a crowd of black and white automation experts. We applied a warm, glowing gradient, capturing the effect of ambient light changing through the day. The look and feel of the website was influenced by Bright Home Systems' manifesto to introduce their clients to a luxury lifestyle of ease, intuition and comfort from sun up to sun down.

Hydro Infusions is the latest of the KAYTEA product range - a delicious, refreshing hot or cold brew tea blend, boosted with electrolytes. NOBLE took cues from KAYTEA’s new can packaging and designed eye catching pouches with bold pops of colour. The result? Happily hydrating designs that spark product curiosity and encourage consumers to try them all.