Tiller Digital

POV: you’re a SaaS marketer and you’re reading the headline to our latest blog post “What can SaaS learn from Swift?” You think to yourself: “What does an international pop sensation have to do with

Well, you don’t have to be a “Swiftie” to agree that Taylor Swift is a marketing mastermind. While tactics may differ, SaaS marketers can take a page from Taylor’s playbook on how to cut through the noise and rise to success in a saturated market. More relevant than you thought, right?

In this article, we’re sharing 6 marketing lessons we’ve learned from the superstar. So get comfy, grab a chai sugar cookie and say “Alexa, stream Midnights by Taylor Swift”

Read the full article 👉 https://bit.ly/3gxENPs

What Can SaaS Learn From Swift? 6 Lessons | Tiller SaaS and Swift have more in common than you might think. Learn 6 of Taylor Swift's most successful marketing strategies and how you can apply them to SaaS.

Introducing Laura, one of our Account Managers!
Laura studied Communications but actually began her career up in the clouds as a Flight Attendant with WestJet when a sneaky friend sent her application in without her knowing! After 5 years in the skies she planted her feet on the ground, made a career pivot, and has held positions in communications, social media, brand, and marketing.

Laura is passionate about people and great branding and it shows! She loves working alongside our team and clients to make projects come to life. Laura enjoys the challenge of learning the ins and outs of tech and the unique aspects of each project and client relationship.

Something that may surprise you about Laura is her love for all things pink and country! The Calgary Stampede is a national holiday in Laura’s books and her obsession with pink has been a constant in her life! See the photo above- Laura’s twin sister is in yellow and she is the one dressed in all pink (obviously)

Laura is big on family and when she’s not in the office, she can be found spending time with the fam, cooking up a storm, and blasting Italian music. No, she’s not Italian. But she appreciates a great tune! 👩‍🍳 🥘 🇮🇹 🎶

Copywriters play a key role in bringing your brand’s story to life. However, copywriting is often undervalued. Many tech and software companies struggle to believe that a non-technical person can learn and write about their technical subject matter. This, of course, is not true!
In our latest blog piece, we debunk some common copywriting myths and explain why you may want to reconsider writing your own content. Read the full article! 👇

https://bit.ly/3dcLl3P

Thinking of Writing Website Copy Yourself? Read this First | Tiller What is copywriting anyways? In this article, we debunk common copywriting myths and explain why you shouldn't try to write web copy yourself.

You wouldn’t cut corners while building a home, so why cut corners on your website? Maybe you’re unfamiliar with the risks of cheap development, or you figure a few dollars saved here and there will be better in the long run. But poorly built websites are a nightmare for you and your prospects.

Head to our blog and read our latest post on the risks of cheap web development! 👇

https://bit.ly/3vHHulJ

6 Risks of Cheap Website Development | Tiller Building a high-performing website requires experience and attention to detail. Learn 6 risks of cheap website development and prioritize building it right.