4ECPs

We had the incredible privilege of joining YXE Vision Group for their Bi-Annual company training day!

Our CEO, Kevin Wilhelm, and Client Success Lead, Tyler Kemp, took the stage to dive deep into the principles of influence, marketing strategy, and the secrets behind building an award-winning culture.

It’s always a highlight to collaborate with an organization as admirable as the YXE Vision Group; we walked away inspired and hope they did as well!

We've teamed up with the great minds at Cleinman Performance Partners to create an article in Optical Prism/Prisme Optique Magazine! Viewpoints can be found monthly in the online magazine and covers a range of topics that are deeply important to the eye care industry.
The May edition just dropped, read the full article here:
https://opdigimag.opticalprism.ca/May2026/page/38

Online reviews are one of the first things potential patients look at, but responding to them can feel tricky in healthcare.

The key is finding the balance between being personable and staying compliant. With the right approach, you can build trust, show professionalism, and protect patient privacy at the same time.

Read the blog to learn more about responding to online reviews the right way.
https://marketing4ecps.com/4-hipaa-friendly-ways-to-respond-to-online-reviews/

Showing up on Google isn’t luck, it’s strategy.

From optimizing your website to building a strong local presence, there are specific actions that help your practice rank higher, show up in AI search results, and get found by the right patients.

If you’ve ever wondered why some practices consistently appear at the top while others don’t, this is where to start.

Read the blog to learn more about how to make your practice show up on Google!

https://marketing4ecps.com/how-to-make-your-practice-show-up-on-google/