Soulfire.Design

Whether or not you're into , Driftwood Brewery, or even craft beer in general, there's some amazing insights presented here by Leif Miltenberger at Hired Guns Creative on re-branding and brand refreshes.

"If you're not considering your audience, you run the risk of loosing them." - Leif Miltenberger

Hired Guns - Keep Your Brand Fresh Speaker: Leif Miltenberger of Hired Guns Creative. Learn to recognize when to evolve, how far to push an evolution, and how to use recent packaging innovatio...

"They don't have the power that they used to. You can be on the cover of a magazine and only sell 12 copies of a book now. That's not what makes something move through culture."
- Seth Godin.

Get your finger on the pulse of the future, and save yourself from the robots! Check out this great conversation with media, tech and business experts Douglas Rushkoff and Seth Godin.

Ep. 117 Book Launch: A Live Team Human Conversation with Douglas Rushkoff and Seth Godin – Team Human Today’s episode is a special live celebration of the release of Team Human the book and manifesto, which is now available everywhere! On January 8th, Douglas was joined by acclaimed author Seth Godin for a pre-release book party at Betaworks Studios in NYC. Douglas reverses roles for the show, wit...

Sound branding? Sonic logos?
So very cool:

The Psychology Behind the World's Most Recognizable Sounds | WIRED Two sonic branding experts explain the thinking behind some of the world's most recognizable sounds. Featuring: Andrew Stafford - Co-Founder & Director at Bi...