Daughter Creative

Childhood literacy is an adult problem. Low literacy is linked to mental health challenges, lower civic engagement, and fewer opportunities later in life. Kids who read are more likely to succeed—and that benefits all of us.

For , we developed a new brand: name, logo, signage, website, and event activation. The logo uses hands as a visual metaphor for connection and community. The copy highlights the ripple effects of childhood literacy, and the call-to-action invites everyone to help change the next chapter.

You can support childhood literacy by attending the annual , May 8–17 at the Calgary Curling Club.

Today we took a moment to celebrate.

Creative Report Card came out and we’re proud of where we landed. But more than that, we’re proud of how we got there.

This kind of recognition doesn’t come from one campaign or one team. It comes from a shared standard. From people who care deeply about the work. Who push each other. Who stay in it longer than they need to just to make it better.

It comes from believing that creativity isn’t just output. It’s impact.

Special shout out to our team members Keli Po***ck, Miranda Thorne, Melanie McKay, April Zabos, Holly Gallacher, Stephanie Kochorek and Wendy Chiu who made the list and represent the kind of thinking and craft we aim for every day.

You set the bar and keep raising it.

📚 A new chapter for 📚

We partnered with their team to bring their mission to life through a refreshed brand that celebrates the impact they make across Calgary’s public schools. From a new visual identity and Report to Community to updated collateral and a new website, every piece was designed to amplify the incredible work they do for students, teachers, and learning opportunities across the city.

New Work: The Harvester & Maple Old Fashioned. A new Fall LTO campaign celebrating the comfort of the in-between season, a little nostalgia, a lot of flavour, and a whole lot to be thankful for. 

Our creative taps into warm and delicious tones, retro ambience, and unapologetically generous layers in every bite (or sip). Big layers. Big energy. Big burger. It’s fresh, bold, and proudly product-first. 

And yes, it’s a big burger. We can confirm.

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