Daughter Creative

The best brands make room for what’s next.

We partnered with RGO to evolve their brand around one central belief: growth happens in spaces people love.

More than a new logo or refreshed colour palette, we developed a complete brand system spanning strategy, messaging, visual identity, digital experiences, and environmental applications. Together, it reflects who RGO is today and where they’re headed tomorrow.

Childhood literacy is an adult problem. Low literacy is linked to mental health challenges, lower civic engagement, and fewer opportunities later in life. Kids who read are more likely to succeed—and that benefits all of us.

For , we developed a new brand: name, logo, signage, website, and event activation. The logo uses hands as a visual metaphor for connection and community. The copy highlights the ripple effects of childhood literacy, and the call-to-action invites everyone to help change the next chapter.

You can support childhood literacy by attending the annual , May 8–17 at the Calgary Curling Club.

Today we took a moment to celebrate.

Creative Report Card came out and we’re proud of where we landed. But more than that, we’re proud of how we got there.

This kind of recognition doesn’t come from one campaign or one team. It comes from a shared standard. From people who care deeply about the work. Who push each other. Who stay in it longer than they need to just to make it better.

It comes from believing that creativity isn’t just output. It’s impact.

Special shout out to our team members Keli Po***ck, Miranda Thorne, Melanie McKay, April Zabos, Holly Gallacher, Stephanie Kochorek and Wendy Chiu who made the list and represent the kind of thinking and craft we aim for every day.

You set the bar and keep raising it.