Strut

We’re proud to share that our Creative Director, Kevin Bassett, has been selected as a 2026 LIA Creative LIAisons Virtual Coach.

From May through November, he’ll work one-on-one with emerging creatives around the world, sharing honest perspective shaped by years of leading creative work in complex environments.

Supporting the next generation matters. We’re proud to see him involved.

View the 2026 coaching roster here: https://www.liaawards.com/creative_liaisons/coaches/2026/

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Another campaign Strut created for Alair Homes. This one, for regional use in the many special places they build—Canadian and US markets where location is everything. Having a second home in an enriching place like the Galveston seaside or Ontario cottage country, is about having a place to get away from the complications of big city life. To have a place for family to be together, and spend meaningful time together. Having a home built just for them is a chance to live an alternate life in a magical place—a place where experiences happen. It's about the place, and it’s about what that place makes possible for your family.

A custom home by Alair shapes your life profoundly. It’s where your family’s story unfolds. It fundamentally changes the way you live, how you spend your time, and your family’s health, well-being, and prosperity. Alair’s vision is to realize your vision. That might be as simple as living in a different way, enjoying a true indulgence, or creating an experience.

It’s Strut’s job to highlight the unique ways a custom home by Alair delivers something special. We've done it with Two. Words.

This campaign uses clever, two-word mnemonics to bring attention to a range of unique features and qualities in a variety of breathtaking homes. Each ad contains a compound word, that when presented as two separate words, offers new meaning with a twist.

We love working with Alair Homes. They let us dream big, and we're helping them do the same. A new brand strategy, a new brand architecture, a new website, a multi-year marketing roadmap, global brand building, regional campaigns, and so much more yet to come. Stay tuned for a case study, and in the meantime have a look at what we've been doing for Alair – North America's largest custom home building network: www.alairhomes.com