AVRO Creative Branding

Did you know that just 25% of jobs are advertised publicly, the rest are hidden – available by word of mouth or through targeted recruitment. These "hidden" jobs are known as the hidden job market.

You can access them actively or passively. Let's start with the easiest thing first, passively -- Keywords!

Put yourself in a recruiter's shoes for a moment. When they're looking for candidates for a job what do they do? They'll use search terms like city, industry, and skills.

So, while you're writing each area of your profile, include the keywords you know a recruiter or hiring manager, looking to fill the role you want to be in, will use in their LinkedIn search.

Learn more about the hidden job market here: https://loom.ly/3jPM3MQ