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https://strategywise.ca/2022/11/22/a-guide-to-marketing-automation-for-small-and-mid-size-businesses-smbs/.

A Guide to Marketing Automation for Small and Mid-size Businesses (SMBs)

If you run a small or mid-size business (SMB) and your plate is already full, the prospect of getting your head around marketing automation can seem daunting. Yet with 76% of companies using automation to boost their marketing efforts already, neglecting it could put you behind.

There’s good news — marketing automation doesn’t have to be as complex as many people assume, and it isn’t just for big corporations. At StrategyWise, we’ve helped companies of all sizes achieve success in this domain, and we’ve compiled everything you need to know in one place.

In this guide, we’ll run through:
• What marketing automation is
• Why it’s useful
• Top marketing automation strategies
• How to get started
• Choosing the right software

To read the full article, visit the link above or copy and paste the URL into a browser.

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