ViTreo Group Inc.

As ViTreo turns 10, we're reflecting on what's changed in non-profit fundraising over the last 10 years... What hasn't... And what leaders need to know as they navigate what's next.

We asked ViTreo's own Research Associate, Ken Kempcke these questions and more. Scroll to read Ken's insights on everything from the rise of AI and smarter prospect research, to the timeless power of relationships and people-first culture.

More about Ken: https://loom.ly/XGPBgJA

"I can't believe how much changed from something so small."

We hear this from clients often.

After years working alongside non-profit leaders, we've come to know that meaningful transformation rarely requires a complete overhaul. More often, it starts with a willingness to pause and to take an honest look at how things are working inside your organization, and be willing to make a small, intentional shift.

Recently, two of our associates facilitated a session with the full staff team of a non-profit client. The topic was simple: what is philanthropy, and what does it mean for the organization?

For some, it was the first time they'd thought about fundraising as something that belongs to the whole organization, not just one corner of it. As the conversation unfolded, you could see people connecting the concept to their own roles in real time; recognizing the part they play, understanding the impact that funding makes possible for the work they do every day.

It was one conversation, a shared understanding, and it set an entire team up to work differently. That's the power of a small, intentional shift.

If something in your fundraising or leadership approach just isn't quite working, you might be closer to a breakthrough than you think. Sometimes all it takes is the right conversation.

We'd love to help you find yours. 👉 vitreogroup.ca