Bloom Lactation Co.

.nossel



Every year I honour my breastfeeding journey during World Breastfeeding Week by taking a stand against predatory formula marketing.

When I had Scarlett I made the choice to breastfeed, and with that choice I was inundated with advice to keep formula in the house “just in case”, sent free samples, free bottles, found pamphlets plastered over the doctors clinic walls (all of which goes against the WHO Code which AHS is supposed to be following), and stepped on eggs shells trying to explain why I didn’t want to use formula. Predatory marketing is everywhere, while breastfeeding support is hard to come by. No one makes money when you breastfeed your baby, and companies know that. They use your insecurities and ignorance during a very vulnerable time in your life to sell you a product, and once your milk supply has dwindled you rely on them exclusively.

Now we have thousands of influencers being paid to promote formula to other vulnerable families, which is why we want Meta to make a change. It’s dangerous and unethical in so many ways I could info dump all day. To make it clear, this is not about Mum shaming for using formula, this is about corporate greed. Parents deserve to make their own feeding choices without the influence of the $50 billion a year formula industry.

My voice is small, I know this, but it is consistent and irritating. If you want to fight the good fight you can join me with

Happy World Breastfeeding Week 💜

Everyday we both grow a little bit more and it’s both beautiful and heartbreaking 💜

Give the gift of ✨support✨

DM me or reach out via bloomlactationco.ca