4iiiicom

As the season comes to a close, it's a great time to reflect and appreciate the successes we've experienced on the roads and trails this year. Give our latest blog a read to relive some of the memorable moments that our 4iiii athletes delivered in 2025!

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There's a new boss in town! Cameron Jones is the 2025 LifeTime Grand Prix Overall Winner! 🥝🏆🏁

In a chaotic and nail-biting showdown at the final event of the series, Big Sugar, the top-4 in the series overall standings played a tactical game of chess on the rain-soaked course. Marking each other closely in the shortened race, it ultimately came down to a bunch sprint among them, with Cam crossing the line clear of the field for 5th on the day but most importantly 1st of the four contenders - securing the overall title.

You couldn't script a better underdog story... from a non-selection for the 2025 LifeTime Grand Prix series, to earning a wild card spot by soloing to the win at Unbound Gravel 200, then doubling down and winning Little Sugar last weekend, and now bringing home the ultimate prize! 🤯

A remarkable testament to hard work, perseverance, and the power of positive vibes ascending to the top of the sport. We couldn't be happier for him and were thrilled to play our part in his legendary breakout season. Huge Congrats to the flying kiwi! 👏 👏 👏



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