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Mastering PPC: A Beginner’s Guide to Pay-Per-Click Advertising
In this beginner’s guide, we’ll take you on a journey of PPC adventure, exploring the basics and providing tips on how to become a pro at this exciting and powerful advertising tool.

What is PPC Advertising?
Think of PPC advertising like a game of darts. You pick your target, aim and shoot (place your ads) and if someone likes what they see, they click on it (like a bullseye!).

PPC advertising, or Pay-Per-Click, are the ads you see on websites, in your gmail, on your discovery page (we,re looking at you, android users!) and, of course, in your search results You only pay when someone clicks on your ad and voila! your ad gets in front of the right audience. Simple right?

Pay-Per-Click It is a cost effective way to reach your target audience if you have a well organized, responsive website.

Because ad platforms constantly come out with new updates and algorithm changes, PPC can be intimidating. Don’t let it fool you! Read on to see the best way to understand and harness its power.

3 Key Design Laws for UX Success
Designing for the user is both an art and a science. At KEEN, we want to create experiences that are not only visually appealing, but also easy to use and understand. Luckily, there are some laws of design that can make the task a little less daunting. Let’s explore three of them: Miller’s Law, Jakob’s Law, and the Aesthetic-Usability Effect.