Systematic Marketing Solutions

How our family trip to Victoria landed me a 17-month contract with one of the most values-aligned organizations I’ve worked with. ⏬⏬

As someone who’s always felt deeply connected to water, I planned a trip to the West Coast with my family in August, wanting to explore Canada’s ocean coastline rather than head abroad. What I didn’t expect was that this would spark a deeper curiosity in my son about our coastline and lead me to (COLC), whose mission now mirrors how I teach him about where he calls home.

In October 2024, the Canadian Ocean Literacy Coalition (COLC) formally entered the chat, and I joined their amazing team!

I’ve been loving the contract work! I’ve been developing strategy, creating content, and supporting national campaigns like Ocean Week Canada 2025 with an amazing, collaborative team.

As Q1 wraps up, I’m taking a short maternity leave before returning to COLC and Systematic Marketing Solutions in May, ready to pick up where I left off on ocean-focused campaigns and, of course, the broader strategies that light me up.

So, thanks for the check-ins and the recommendations.

Just a brief life update that I’m riding a beautiful wave of change and purpose.

💛🌊🤰🏾

Vulnerability post incoming….

As marketers, we’re constantly advising businesses on how to sell their services, how to present themselves confidently, and how to build trust with their audiences. But here’s the truth: it’s not always easy for me to market myself. With all my knowledge, it’s easy to overthink every post, every strategy, and every result.

Sometimes, I struggle when I don’t see the results I want. It’s frustrating, especially when I know I’m following the fundamentals. But even when things don’t fall into place, I remind myself it’s just a matter of time.

Here’s what I always return to:

1️⃣ Strategic Partnerships: I seek out other professionals who serve my ideal clients and collaborate with them to create something bigger for our clients. I’m a big fan of creating superb value through collaboration.

2️⃣ Networking: Pushing my way introverted-natured self to network often. Not just for sales but to become visible in different spaces—tech, agriculture, education—you name it. It’s about being seen and connected.

3️⃣ Consistent Content: Yes, some content will fall flat. But each post is a chance to learn, tweak, and grow. Keep giving value and sharing your work and your expertise.

4️⃣ Accountability: Whether it’s a mastermind, a business coach, or a supportive group, having people keep you motivated and on track is key.

This post is as much a reminder to myself as it is to you: Your next client/contract is just around the corner.

If you’ve made it this far, thank you for reading. Would you be willing to do me a favour?

👉 Share this with another business owner who may be struggling with motivation so they know they’re not alone.
👉 If someone you know is looking for a dependable, knowledgeable, and methodical fractional marketer, please share a post of mine that has resonated with you in the past. You know, so that the algorithm can do its thing 😃

Thanks for being here, and thanks for showing up.