Ladhani Consulting

Can anyone else relate to needing subtitles when watching any movie or tv show? 😂⁠
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I always have my subtitles on! This especially comes in handy when I'm cooking or blowdrying my hair and can't hear the audio correctly haha.
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As video content has become popular recently, it is important to remember to caption your videos too!

Here's why:
🌟 Benefits everyone! From folks with hearing impairments to those who are watching videos in a non-native language. It can also benefit people who are like me and prefer having captions on.
⁠🌟 Great for SEO and increasing video engagement.
⁠🌟 Helps individuals learn & retain the information better.

Our tips:
⁠🌟 If you can, provide full captions rather than simply summarizing what is said. This helps to clearly communicate your message more accurately to your audience.⁠
⁠🌟 Utilize the automatic captions feature on Instagram (with stories and reels) by clicking on the stickers button in the top right corner of the filming screen. From there select captions, and be sure to check that all the automatically generated captions are accurate to your dialogue, making any changes as necessary.
⁠⁠🌟 Alternatively, you can download the Captions app & it will generate captions for your videos as well.

⁠Save this post so you can refer to it later! ❤️

[Image description: graphic with a gold background that features an iPhone on the right. The iPhone has a black, satin background with text that reads 'Tips for Video Captions'. The Ladhani Consulting logo is on the left side of the graphic.]

It's been a minute! I've been doing a lot of exciting behind the scenes work & am looking forward to posting more content! 🎉

I had the privilege of working with Technology4Seniors from April- September to launch their non-profit organization online.

Technology4Seniors is a non-profit that allows seniors to connect virtually with ease with the use of Alexa.

They're an amazing organization, check out their website here: https://www.technology4seniors.ca/

Here's my take on this question.👇
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I get this question A LOT. Especially with Tik Tok!⁣⁣
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The answer? You don't have to be on every platform.⁣ 😱
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I recommend that you actually only start with 2-3 platforms. You should choose your platforms based on your target market, content strategy, and industry. ⁣⁣
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Ask yourself these questions:
- What platform is being used by my target audience?⁣⁣
- What types of content are being shared on each platform? Does this align with my content strategy?⁣⁣
- What platforms do other businesses in my industry use?⁣⁣
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It's better to be exceptional at a few platforms than average at several platforms. Which social media platform is your favorite? 🌟

Something has changed...

QR codes are making a comeback! 🙌

Covid has also helped QR codes gain popularity. You can now find QR codes in most restaurants!

MDL Marinas implemented a QR code in their marketing communications and got 900 email sign-ups in 3 weeks! How crazy?!

You can check out the article here: https://www.targetinternet.com/qr-code-marketing-case-study-qr-codes-helped-us-capture-900-signups/

The amazing part about QR codes is that they are easy and quick to scan. This cuts out extra steps, making conversions a lot easier!

They also bridge the gap between offline and online marketing. QR codes enable you to track the success of offline marketing tactics.

You can use QR codes in any traditional print media or even have them on display in a retail space. You can also add them to the back of your business card! They can lead to signing up for an email list, your social profiles, coupon codes, giving your business a review, and more.

Creating a QR code is super easy too! Google "QR code generator" and you'll find it right away.

The possibilities are endless! Have you considered using QR codes for your business? 🎉