SNAPfour Media

Spring Pop Up Tent Sale!
Prepare your business for outdoor approved gatherings!

Custom printed 10x10 pop up tent
Heavy Duty 600D Canvas
4 sided printed canopy
1 printed back wall
2 blank side walls
40mm heavy duty tent frame
Storage/ travel case

2- 9ft custom printed swoop flags
Double side printed
includes poles and storage bags

$1950 with supplied Vector File
$2150 with new logo design or refresh/ quality upgraded logo

Time for a new logo?

Municipalities today need economic growth and a rise in residential numbers, using Social Media as a marketing tool can be extremely effective.

People are constantly on the move considering alternatives to gain a better balanced lifestyle and with honest descriptive content your municipality can become a recognized name rather than competing with the large cities that always get the spotlight.

Every opportunity to entice a new resident or business to consider your community can add to the success of the community as a whole.

In my research on the municipality's use of social media, I have noticed a few areas that can be capitalized on to increase exposure and gain followers which may turn into taxpayers!

Effort to keep this running can be extensive but the long term benefits will be noticed and rewarded.

Facebook

A 365+ Days campaign of 1 Daily post (at minimum) is necessary to create awareness, this can be planned ahead weekly or monthly and posted automatically with additional daily highlights being added as they arise.

Launch this campaign by creating daily short videos about every business and organization within you municipality and highlight 1 organization per day, this can easily create content for 3 months to a year depending on the town size and the content can be recycled multiple times depending on seasons or events if necessary.

There is no room for favoritism or alienation in this campaign it is not about business competition or who pays the most in taxes! This campaign should include EVERY Bricks & Mortar business, Home based business, Online business, single person operating businesses, Municipal organizations, Charity organizations, Church and Spiritual organization, Medical & Health associations, Youth groups, Extracurricular groups, even include the Lemonade stand on the corner!

Have a set of questions that you send out to each business / organizations representative to allow them time to prepare, and then plan a day to complete a quick video (Smartphone is fine) with the representative being interviewed and asked the predetermined questions on video. Take the video in an area that best represents the business.

Many of these interviews can be completed in 1 day making getting ahead of scheduling manageable.

Question Ideas

• How many years have you been in business

• How does your organization contribute to the community?

• What are the most popular items / services you sell / provide

• What do your customer remember most about your business / organization

• Where are you located? ( Give address and landmarks if possible helps potential out of town visitors find the location)

Make sure these businesses are updated in google, if not help them get up to date or direct them to a resource that can complete this for them.

Post this video on Facebook and add notes about the business along with their contact information

This will give followers an idea of what your town has to offer and possibly get followers to start thinking what opportunities might be available for them in your town. (i.e. start a business or relocate for amenities, quality of life or schooling)

There are additional opportunities to take this content and grow this across multiple Social Media platforms (YouTube, Instagram, LinkedIn) and experience increased exposure.

Your Municipal Administration is the Hub of a community and with the Businesses, Chamber, Economic Development and any other organization, actions can be taken to attract families and businesses to your community.

“The most damaging phrase in the language is 'We've always done it this way'.” Rear Admiral Grace Murray Hopper