The Jaffer Group

In 2020, the opening of the marked far more than the arrival of a new hotel. It represented a defining moment for and a meaningful milestone in the City of St. Albert’s continued growth.

As Jaffer Hospitality’s first ground-up hotel development, the project carried special significance. Unlike earlier properties shaped through renovation and repositioning, this hotel was imagined, designed, and built entirely from the ground up. It brought together the full strength of the Jaffer Group in one unified effort. Developed by , constructed alongside local trades and professionals, and supported by Prime Staffing, the project embodied a belief that progress is strongest when built together. Every phase reflected collaboration, shared expertise, and a commitment to quality.

From the moment it opened, the hotel became a welcoming hub for business and leisure travellers alike. Guests experienced the familiar “Stay Smart” promise through modern comfort, thoughtful amenities, and dependable service, while the community gained new employment opportunities and a hospitality destination designed to support St. Albert’s evolving needs.

Opening during a global pandemic added deeper meaning to the moment. It tested resilience, adaptability, and care at every level. The team rose to meet the challenge, setting a standard for safety, service, and professionalism that would guide Jaffer Hospitality’s growth across Alberta.

Today, as a proud member of the IHG family, the Holiday Inn Express & Suites St. Albert stands as a symbol of confidence and renewal. It reflects the Jaffer Group’s long-term vision: building meaningful spaces that connect people, strengthen communities, and create opportunity — now and for the future.

✨ Click the link in our bio for the full 20-year journey!