About That
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Delivering meaningful solutions and experiences that resonate, engage, and inspire. You once knew us as g[squared]. Now, we’re About That…
04/22/2025
💥 We have some news! 💥
We’ve officially launched our reimagined brand and our revitalized vision for the future. Say hello to About That… ✨
More than a new name and a refreshed aesthetic, this shift marks the beginning of a bold new era for our agency. As part of this evolution, we're saying goodbye to Facebook. 👋
We invite you to stay connected with us through our Instagram and LinkedIn accounts, where we’ll be posting exciting updates, behind-the-scenes content, and more!
👉 Follow us on:
📸 Instagram: instagram.com/we.are.about.that/
🔗 LinkedIn: linkedin.com/company/weareaboutthat
Thank you for being a part of our journey. We can’t wait to continue sharing our story as we embrace this new chapter of innovation and growth! 🌟
04/17/2025
It happened! 🎉 After months of anticipation and keeping things under wraps, we officially launched About That...
In a room surrounded by our clients, supporters, VIP guests, friends, and family, we unveiled our reimagined identity—a recalibration of who we are today and where we want to go in the future.
More than a refreshed aesthetic, this shift marks the beginning of a bold new era for our agency and an opportunity to share what we’re truly about: genuine partnerships, big-picture ideas, and strategic solutions that resonate, engage, and inspire.
Swipe through to catch all the highlights from our launch—an event filled with excitement, laughter, and the incredible energy that comes from bringing something new to life. 🌱
Thank you to everyone who joined us; you helped make the day unforgettable! A BIG shout-out to our local collaborators for their generous contributions. Your support helped make this event truly special. 🙌
Our heartfelt gratitude goes out to:
Venue 🍻
Irrational Brewing Company
Dignitaries
Coun. Andrew Knack (City of Edmonton)
Amin Samji (Edmonton Chamber of Commerce)
Luwam Kiflemariam (124th Street BIA)
Mayor Alan Gamble (Parkland County)
Coun. Phyllis Kobasiuk (Parkland County)
Norman Leach (Greater Parkland Regional Chamber of Commerce)
Appetizers & Beverages 🍽️
Irrational Brewing Company
DON'YA Ukraine’s Kitchen
Raffle/Door Prizes 🎁
Duchess Bake Shop
Irrational Brewing Company
Lift Me Up Sandwich Bar
Nuovo Bistro
Society of Northern Alberta Print Artists
Three Vikings Food + Drink
Gift Bags 🛍️
Delavoye Chocolate Maker
Good Morning, Honey
Transcend Coffee + Roastery
Music 🎼
Matt Day
We’re beyond excited about what’s to come and will share more about our creative evolution in the coming weeks! 🚀
Branding Agency | Marketing Agencies | Communications Agency | Advertising Agency
It’s POP QUIZ time!❓Do you know the difference between wordmarks, lettermarks, and pictorial marks? If you aren’t sure, we have you covered! 😄 We’ve put together this handy guide in visual form. Flip through to clear up any confusion. For even more insights, read the detailed explanations below. ⬇ This info is sure to impress at your next meeting… or cocktail party. 🍸
➡ A WORDMARK is a logo made entirely of the brand’s name. While Coca-Cola might immediately come to mind, we’ve referenced the work we did for Quikcard as an example.
➡ A LETTERMARK (also known as a monogram) is a logo made of initials or abbreviations. Think IBM or CNN. You can also reference our designs for Fulton Creek Business Park.
➡ A PICTURIAL MARK is a recognizable icon, symbol, or image—one that represents a specific company. For example, Target or Apple. You can also check out the picture mark we did for Crestwood Community.
Still have questions? Reach out!
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Telephone
Website
Address
Suite 172, 9768 – 170 Street NW
Edmonton, AB
T5T5L4
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |
