Fill it Forward

At The Westin Detroit Metropolitan Airport, giving employees Cupanion Bottles has grown into a guest-facing sustainability initiative, where every reuse reduces single-use waste and supports giving back.

Read the Success Story: https://fillitforward.com/westin-detroit-metropolitan-airport

The Enhanced Plan gives organizations deeper insights and tools to measure and share their progress.

Learn more: https://fillitforward.com/app/

May is a great reminder that small habits can spread in powerful ways.

Choosing to reuse is often a personal decision, but it becomes even more meaningful when we invite others to join us. Whether it’s encouraging a coworker to reuse their bottle, bringing a reusable to an event, or simply sharing your impact. All those small moments can inspire others to rethink single-use habits.

We see this every day. One scan leads to another, one reusable bottle sparks a conversation, and soon a simple action becomes part of a shared movement. Reuse works best when it’s visible, easy, and something we celebrate together. In fact, our top 100 app users have already eliminated 500,000+ single-use items—showing how quickly small actions can scale.

Thank you for continuing to lead by example.

Learn more about our top 100 app users: https://fillitforward.com/2025-impact-report/

For Thomson Reuters, corporate social responsibility isn’t a side initiative—it’s also part of the event experience. They transformed Cupanion Bottles into tools for real-world impact, connecting every scan to purpose-driven giving projects that support communities in need.

Read the Success Story: https://fillitforward.com/blog/2026/02/10/thomson-reuters/