Shortstop

Though has a strong name in the local beer market, their Prime lager was facing stiff competition in the category. An everyday lager that beer drinkers weren’t aware of or didn't look for because craft beer to them, means fancy. They just want a beer. So we gave them that.

Simple messaging poked some fun at craft beer and typical beer marketing. Establishing a personality for the brand, we helped Prime build awareness with OOH, transit, and a social campaign. This helped them break away from the “local” stigma to be the relatable, good beer it is.

On this International Women's Day we want to give a massive shoutout to Jess, who hates being put in the spotlight but deserves more recognition than she gets! She has so many talents that we are still discovering, and pours all her care and craft into every project she works on.

Please share your experience with Jess in the comments!