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You have 30 seconds. Do you know what to say? 🎤
Most founders skip straight to the product and lose the room before they even get there. The fix is simpler than you think.
In this episode of Founder Support, Katerina walks through the exact pitch structure that works in any conversation:
âś… Lead with who you are and your background before anything else.
âś… Frame the problem clearly and make it relatable.
âś… Show why YOU are the right person to solve it.
âś… Close with a clean, confident summary that sticks.
Whether you’re at a networking event or in a VC meeting, this is the formula.
đź“© Got a question for a future episode?
Drop it in our DMs!
đź”” Follow for more from the Founder Support series.
You don’t need to be technical to start building.
In this episode of Founder Support, we hear from Valentina, a founder who built her company as:
• A single mom�• A solo founder�• With no coding experience
So what did that actually look like?
• Starting with tools like WordPress and figuring it out as she went�• Testing different platforms — some worked, some didn’t�• Using AI to close the gaps and keep building�• Learning by doing (and a lot of late nights)
The takeaway?
There’s no perfect starting point.
You don’t need to have all the skills.�You don’t need to have it fully figured out.
You just need to start — and stay with it long enough to see it take shape.
If you’ve been waiting until you feel “ready,” this is your sign.
Start where you are.
Got a question you’d like answered in a future episode of Founder Support?
Send us a DM — your question might be next.
Introducing our new series: Founder Support, where we answer the questions that keep founders (yes, you) up at night.
From operational insights to customer acquisition, fundraising to go-to-market strategy — you ask, we answer.
In this first episode, Ngutor breaks down the concept of the Risk Onion đź§… and shares how founders in heavily regulated industries can prove validation to investors; even before they have active users.
Got a question? Send us a DM — your answer might just show up in the next episode.
Until then, turn on your post notifications 👆🏾 and we’ll see you in the next episode of Founder Support.
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