B&P digital

3 ways retailers can help shoppers during the coronavirus outbreak.
1. Stay informed.
Take the pulse of the current landscape and category demand to understand the needs of your customers. Resources such as Google Trends and Google Alerts can help you stay up to date on local conditions and better understand your customers’ frame of mind.
2. Be current and transparent.
Your customers are looking for information and trust your company to deliver, so make sure you proactively communicate any business or product availability updates.
3. Adjust in real time.
As consumer behavior shifts, make sure product information is up to date across all channels and communications to ensure you’re striking the right tone during this time.

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