Fetch & Ripple Marketing

Have we all calmed down from the threat of ChatGPT taking over the world? Okay, good!

So, we've been using this fun AI technology as well, and after using the tool for several months now, we've noticed a few things...

There is a definite pattern.

AI clings onto specific phrases which include - unleashing, embracing, embarking, elevating, taking a journey and coming together, so we can aim at doing XYZ.

Don't get me wrong. I love the technology! And with some prompting, it can be a great tool to help with marketing tasks.

We prefer to use it in only a few ways. And, no, they do not include writing an entire blog, social media posts or website content.

We use it as an assistant. Although our team is fantastic and super creative, they're sometimes busy with a project or just having good ole writer's block. This is where ChatGPT comes in to save the day.

It is really good at helping to brainstorm ideas, coming up with ideas for new blog posts, or even a subtitle for a web page.

Sometimes, we ask it for some fresh ideas for social media giveaways or suggestions for what image to use with our social media copy we've already written.

It is also our best friend when we have written a paragraph but don't loooove it. We'll plug it into ChatGPT and ask it to rewrite it in a few different versions.

The whole point of writing is to build a connection with your audience. A connection with YOU!!! Not AI. Mistakes happen. We may not get every single post 100% correct. But that's the human side of us sneaking out. We want to see the human side of all of you, too!

Keep writing. Keep promoting your business. Keep experimenting with posts. And above all else, keep being you.