Capital Colour

People seem to be craving something approachable, artisanal, and even a little imperfect.

The world of vectors and graphic design has eagerly followed suit. Adobe’s first design trend of the year, Handmade Humanism, captures our retreat to a cozy, colourful world of brushstrokes, soft lines, and matte finishes — designs which, even if they never leave the virtual world, follow this urge to get away from polished mass-produced visuals toward something that feels touched by the human hand.

Handmade Design in a Digital World | Adobe Blog Now people seem to be craving something approachable, artisanal, and even a little imperfect. It feels like everyone is picking up a craft like knitting, pottery, waterco...

The power of collateral in hand!!

Everything might be digital, however, it's important to remember the impact of printed material!

Research has shown that the very act of handling a piece of print collateral can initiate feelings of psychological ownership and begin to create an emotional connection to the organization, service, or product that collateral represents

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Where Is Print Headed in 2020 and Beyond? While predictions have suggested that the digital age would make print obsolete, marketers today are looking to integrate digital strategy into their print marketing. Digital oversaturation, the prevalence of direct mail, and targeted digital print are all important factors for the future of print c...