Airwave One Media
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Next-gen digital marketing agency dedicated to helping brands grow through data-driven online advertising. SEO, SEM, Social Media Marketing, Web Design.
07/19/2021
Last year, businesses spent over $300 billion on content marketing. That’s in part because creating new content is the most straightforward way to draw in organic search traffic. Whether you’ve got a mature site or you’re just starting one, content is likely a large part of your SEO strategy.
What type of content do you produce for your company and which type has seen the most success? Let us know in the comments below.
07/01/2021
Happy Canada Day 🇨🇦!
🇨🇦
YouTube is the second largest search engine after google and according to studies, 87% of businesses use video as a marketing tool today – up from 81% in 2018! While every business is different, there are some rules of thumb you can use to make your video ads better. Here are some of them:
1. Personalize It
Many people think that online video ads are essentially the same as traditional television ads. But there are some important differences.
Perhaps the biggest difference is that TV advertising is more broadly targeted. Sure, you might know some viewer demographics for a particular show.
2. Choose the Right Video Ad Type
You have lots of video ad formats to choose from but some formats may be better suited to some goals than others.
For example, skippable in-stream ads are often a good choice when your goal is to develop leads.
3. Include a Call to Action
Tell people what you want them to do after watching your video ad, whether it’s visiting a website or making a purchase.
The new CTA overlay in TrueView ads has made this even easier.
But you can also include a call to action within the video ad itself.
4. Capture Attention out of the Gate
Unlike some other forms of advertising, with video ads you don’t have leeway to slowly build to a climax. You’ve got to grab attention immediately. Otherwise, people will skip your ads after five seconds.
02/26/2021
Not being able to socialize under stay at home orders led to an uptick in the number of people tuning into live-streams, whether it was a branded live-stream, a live video from their favorite celebrity, or an online workshop. 📸📱
On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. TikTok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue to play out in 2021.
Human-drive content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave. Consider implanting this strategy in your marketing portfolio.
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