Creative Marketing

The World’s Top Ten Most Valuable Brands in 2019

1. Apple (Technology): $205.5B
2. Google (Technology): $167.7B
3. Microsoft (Technology): $125.3B
4. Amazon (Technology): $97.0B
5. Facebook (Technology): $88.9B
6. Coca-Cola (Beverages): 59.2B
7. Samsung (Technology): $53.1B
8. Disney (Leisure): $52.2B
9. Toyota (Automotive): $44.6B
10. McDonald’s (Restaurants): $43.8B

Brands with the Biggest One-Year Gain in Value
1. Amazon (Technology): +37%
2. Netflix (Technology): +34%
3. Google (Technology): +27%
4. Adobe (Technology): +27%
5. Gucci (Luxury): +24%

Given those minor changes in placement from last year, the biggest takeaway from this Forbes data is the continuing dominance of tech companies in brand value. Among the top 25 most valuable brands, 11 are in tech, 3 in automotive, and only 1 in financial services.

This disparity in value between “tech and the rest” only continues to grow, with four of the five top-gaining brands since last year coming from tech. Amazon in particular had a noteworthy year, with the biggest gain in value among all brands. Its gain was enough to unseat Facebook (who fell 6% in value) to take the number 4 spot. Facebook, for its part, was one of only two tech companies (along with Huawei) to lose in brand value since last year, likely due in part to its ongoing controversies over user privacy.

At the top of the tech chain remains Apple. With a valuation of over $200 billion, it remains by far the top brand in the tech industry, let alone the overall marketplace.

There are signs of life, however, in the brand power of non-tech companies. Iconic brands Disney and Coca-Cola haven’t given up their top 10 spot yet, and Gucci’s brand value increased by over 24% last year. Not bad for a brand founded nearly 100 years ago.

Article & sources
www.howmuch.net