Mediaoptimise

It seems like Mark Pritchard is advocating for use of integrated data platforms like ours. We will have to put him on commission!

Marc Pritchard Spells Out the Media Optimization of the Future Media should best be utilized by advertisers, and it looks nothing like the state of the art as actually practiced by the bulk of practitioners, including P&G up until now.

VPAID not supported and there aren’t yet consistent technological solutions to support viewability measurement in CTV. Also, CTV environments fail to pause content when the TV is turned off.

http://ow.ly/3pzV50MYuzb

Viewability A Challenge In Connected TV Environments - B&T Imran Masood from DoubleVerify explains that while Connected TV presents an exciting opportunity for advertisers, it isn't without problems.

OK this is a different approach to the creative agency model. Online marketplace for creative agency projects?

The Top Advertising Agencies In February, According To DesignRush According to Google, advertisements can boost brand awareness by 80%. It explains why global digital ad spending is forecasted to reach 876 billion dollars by 2026, as per Statista, with businesses increasingly leveraging ads as a tool to reach and convert their online customers.

2023 Digital Marketing predictions. Nice summary from Forbes Agency council. Here is the roll up...

1. AI And Automation in More Innovative Ways
2. Contextual Advertising and Direct Data Collection
3. Visual Search And AR/VR Tech
4. Influencers and Content To Build Connections
5. Marketers Will Shift Toward Integrated Marketing Strategies

Council Post: 5 Predictions For Digital Marketing In 2023 From the continued rise of artificial intelligence and automation to the increasing role of social media influencers, these trends may help shape the future of digital marketing.

Would be interested to know how this is done. Is this data that is generated by each platform or something unique to DV?

DoubleVerify Unlocks CTV Viewability for Advertisers With First-to-Market Solution DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the global launch of the industry’s first-ever scalable solution to verif

Going to be interesting to see how this evolves. "These digital ads appear to violate state law" "Data mining tech companies pretending to be mobility operators can't have our public sidewalks, especially if they are tracking our movements. At the very least, the city or company must explain how it will allow people to opt out of tracking,"

City of LA Must Stop Approving Digital Ad Contracts That Violate Privacy Laws, says Consumer Watchog /PRNewswire/ -- Today Consumer Watchdog called on the city's new leadership to address a bus shelter contract approved by the City Council that tracks people's...