Stella Web Studio

One of the most common mistakes website owners do is making it all about themselves. 🙅🏽‍♀️

You've probably visited websites that sound like this:

“𝘞𝘦’𝘳𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴. 𝘞𝘦 𝘩𝘢𝘷𝘦 𝘰𝘷𝘦𝘳 ‘𝘹’ 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘞𝘦 𝘣𝘶𝘪𝘭𝘥 𝘴𝘵𝘢𝘵𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘳𝘵 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺. 𝘞𝘦 𝘩𝘢𝘷𝘦 ‘𝘹’ 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴. 𝘞𝘦’𝘳𝘦 𝘴𝘪𝘮𝘱𝘭𝘺 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵.”

What's wrong with this?

That you can't see exactly how this business can make YOUR life better. Their message is focused on their biz.

And the thing is, people are only interested in themselves. All day long. We all are. 🙈

💡 What to do if your website is focused on your business?

Put yourself in your customer’s shoes and start using a customer-centered language (use the word "you" a lot).

PRO-TIP: Evaluate how customer-centred your website is at 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘧𝘰𝘤𝘶𝘴𝘦𝘥𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘰𝘳.𝘤𝘰𝘮

Hope you found this useful. 💙

P.S. Need help writing a compelling message for your website?

https://stellawebstudio.ca/website-copywriting-services-montreal/

Looking to make your visitors actually read your blog posts? 🙋🏽‍♀️

Then you need to simplify your web copy! Why?

Because when users land on a blog post, they decide in 10-20 seconds if it has a solution to their problem. If not, they’ll leave.

💡 But when the post clearly communicates the value proposition, it will hold their attention for much longer.

In short, people don’t read websites, they scan them. So you need to tell them what’s in it for them in 10 seconds!

Are you ready to grab and hold your casual readers’ attention longer?

Then learn how to write easy-to-read blog posts with 7 proven copywriting tips. 🔥

Click link on bio 👉🏽

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