MASSIVart

More and more developers are turning to creative placemaking to build buzz, drive foot traffic, and make their projects stand out.

💫 In The Globe and Mail, MASSIVart’s Managing Partner, Coralie Olson, shares why placemaking isn’t just about adding “art for art’s sake” – it’s about building a place people care about.

The article explores MASSIVart’s approach alongside ROI data and insights from Northcrest Developments placemaking activations, and why international players are now looking to Canada for inspiration.

MASSIVart is proud to help lead this growing conversation in the real estate development industry. Read the key takeaways below.

👉 Link to the full article in bio

In the , culture is embedded in the retail experience. This creative district, rooted in , has redefined what a shopping destination can be—where architecture, design, and public art come together to shape how people experience place.

Driven by a bold creative placemaking strategy, the District integrates both permanent and temporary cultural moments into the everyday, making art an essential part of how people move through and connect with the space.

That vision comes to life with « : Dreamscape », a temporary installation on view until March 31 that transforms public space through play and participation. One of its centrepieces, « Sculpture of Desires (2019) », rises 30 feet high in Jungle Plaza and its newest counterpart, « Emotional Candy (2025) », invites visitors into a disorienting maze designed to blend movement, sound, and reflection.

Together, they show how thoughtfully embedded public art can turn a shopping destination into a cultural experience.

📍 On view March 18–31. Presented by and the . Conceived and co-produced by Meet People Meet Places with support from , Craig Robins and Clarice O. Tavares.