Ajax Creative

We were on the last day of production when the temperature dropped 20 degrees overnight. Then it started to snow.

Our continuity was about to fall apart. But instead of fighting it, we leaned in. The snow became a transition - a shift in tone that elevated the entire ending. What could've been our biggest nightmare turned into the most beautiful accident of the shoot.

Sometimes the best moments are the ones you never planned for.

Full film + BTS doc in bio.

Three days before filming, we lost our location. School pulled the permit- cast and crew already booked.

Then Luke, a farmer with a bulldozer, offered to dig 400 feet of WW1 trenches in four hours. He did it in three.

72 hours later: 800 sandbags filled by hand, an 8-foot bunker built from dead trees and mud, and a battlefield. We shot 80% at night, squeezed a fight sequence into some very tight blue hour scenes, and dealt with unexpected snow that changed the entire ending.

Real squibs. Practical explosions. Blistered hands. Frozen nights. This is what it took.

Full BTS doc in bio.

As of today, 10 years of Ajax Creative. Hard to believe.

It started with two Jareds, born in the same city in the same month, but walking entirely different roads. One a dreamer, the other a risk taker. Eventually, those paths collided in 2016.

The early days were scrappy - music videos, real estate tours, local festivals, whatever kept the lights on. But every project was a lesson. Every shoot made us sharper. Then the work got bigger, better. We went from shooting in our hometown to capturing stories across the globe.

What we’ve realized over these ten years is that greatness isn’t some finish line you cross. It’s in the risks you take every day. The late nights you push through. The belief that your next project needs to be better than the last.

We’ve learned that your best work comes when you stop playing it safe. That the right team matters more than the biggest budget. That growth isn’t comfortable - it’s supposed to challenge you.

To all our creatives, clients and partners who’ve been part of this journey - you know who you are. This decade is as much yours as it is ours.

To year 10 - let’s get bolder and braver.

Rose and Marta 🌹

Watch "Who's Your Enemy" now, out on YouTube - link in bio.

War divides us. Humanity brings us back together.

After two years in the making, our new WWI short film Who’s Your Enemy is officially premiering today!

Step into the trenches we built and witness a story where empathy survives even in the darkest places.

Watch the complete film now on YouTube or Vimeo and lets us know what you think 👇