UPCOM

Your Brand is More Than an Image
Ottawa ::: Customers have changed how they decide with whom to do business. They are eagerly seeking out businesses and professionals of conviction and purpose. Customers want a business that believes so strongly in what it can provide that it’s willing to make a clear, buyer-centric promise of outcome — up front, unconditional, and unqualified.

Kanata ::: Make no mistake, this is not the typical brand promise, because the typical brand promise today is a “me, I, and us”-focused message that does not clarify value from the buyers-perspective nor does it deliver distinction.

Orleans :::This desire for a buyer-centric promise is more than the customer wanting to know “what’s in it for me” — the classic WIIFM of marketers. Rather, a clear brand promise provides the deep psychological reassurance that a business is committed to customers and is their best choice for what they want to accomplish. This is at the heart of creating a distinct presence in the marketplace and capturing responsive consumers. Responsive consumers are those who have decided to act on their emotional or functional need to solve a problem, fulfill a desire, or make a change.

Ontario ::: Thinking you are distinctive is not the same as consumers finding you because you’re delivering, at every level of the organization, a consumer-centric promise of outcome in the market place. Furthermore, your brand and its promise is not just an image, it’s your identity in the marketplace. It provides you with the customer-centric platform needed to break out.

Canada ::: Some years ago I was given a painting commissioned by a CEO client to express his new found understanding of the consumer’s perspective of this point. In black block letters was the word “think,” crossed out and replaced by the word “KNOW” in red. The subject — simple; the implications — enormous. Knowing what your target consumers really want and why and delivering it beats what you think every time. Today, we can no longer “website away” where we want our capabilities to be. To differentiate your brand in this client experience driven market place we must go beyond identity designs, tag lines, and mantra filled marketing & communications. We must deliver on meeting our customer expectations, and delivering beyond the expectation they had in mind. Are your clients experiencing what your marketing & communications commits that you can deliver?

Action Required,

Take a few moments of quiet reflection and ask yourself: Do you really KNOW what your target prospects or customers expect from working with you, or are you relying on what you think they want from you?

Just a question – authored by: Kevin Bloodworth

Let’s answer your questions together.

www.upcom.ca
613.837.5000

Ottawa ::: UPCOM Ottawa launches web design 2.0 for: http://www.summittoy.com/ Toys with a twist, check it out!

When you're ready for your brand to grow, click or call on UPCOM. Let's grow! www.upwardcommunications.ca

613.837.5000

Summit Products

Ottawa Brand Strategy

Orleans :: Does your brand have a comprehensive strategy for marketing itself? When it comes to positioning your brand as a market leader within your industry and cultivating a brand name that people identify with, a sound strategy is the foundation for success. At UPCOM Ottawa We'll consult with you to help create a picture of your brand as it exists today, learn more about your goals, help you to realize your brand potential and form a streamlined marketing strategy that offer solid grounding for continued brand growth and recognition.

Ontario ::: Creating a brand strategy involves every facet of your business—from internal communications to external marketing campaigns and everything in between. With defined goals and multi-level marketing approaches, we'll help you create cohesion across your entire brand, ensuring that every encounter is one that's a part of the bigger picture. When you work with UPCOM Ottawa on your brand strategy, you're striving for a completely intertwined approach to branding that is sure to be recognized by your customers. It's not just strategy, it's a science. To schedule a consultation with UPCOM Ottawa's brand consultants - click or call on UPCOM Ottawa today!
http://upcom.org/branding.php
613.837.5000