SMTP

Knowing exactly what (which stands for Simple Mail Transfer Protocol) technology is and how it works can seem complicated, however simply put, it is a technology which relays email messages from one server to another. To achieve this, it uses many different methods. It is something which we here at SMTP specialize in.

Some quick dos and don'ts of sending large email blasts:

✔️ DO
- Let your ESP know beforehand
- Properly segment your email list
- Provide value

❌ DON'T
- Use clickbait subject lines
- Send to an old list
- Send from new IPs or domains

The Dos and Don'ts Of Sending Email Blasts - SMTP.com Learn the best practices while sending email blasts and create successful campaigns that convert.

Some acronyms for terms used in email authentication can be a mouth full but also there can become common confusion about what they mean. So here is an email authentication quick reference guide:

Sender Policy Framework (SPF)

- Determines if the sender is authentic and actually who they say they are by checking IP records.

DomainKeys Identified Email (DKIM)

- Uses public-key cryptography to keep messages safe and help determine if the sender is authentic and is who they say they are.

Domain-Based Message Authentication Reporting And Conforming (DMARC)

- Working closely with SPF and DKIM, DMARC will check records to ensure that sending domains belong to the businesses that are sending emails.

Brand Indicators For Message Identification (BIMI)

- A DNS record that contains a brand's logo, is a more recent method of authentication which helps determine if an email is safe to deliver to an inbox or not.

Still a little confused? We don't blame you! It's a lot of information. This is why we have dedicated deliverability experts who can walk you through everything you need to know about email authentication. We also have a blog post with more in-depth information:

https://www.smtp.com/blog/technical/email-authentication-an-in-depth-guide-into-how-it-works/

Email Authentication - An In-depth Guide Into How It Works - SMTP.com Email authentication is the collection of cyber security protocols designed to minimize email spoofing. Learn why you need it.

Transactional emails have an open rate of 80-85% and the reason for this is because these kinds of emails contain critical information such as password resets and purchase confirmations. Customers need to receive these emails without failure due to their essential nature.

Delivering important transactional emails is what we are best at!

Visit our blog to learn the key differences between regular marketing emails and transactional emails, to ensure that you know the difference when setting up your email campaigns.

The Difference Between Marketing and Transactional Emails and Why It's Important to Separate Them - SMTP.com Learn about the difference between marketing and transactional emails and know why you should separate them