Andrew R. Scott - OwnerShift Restaurant Coaching

Do you feel like you’re flying by the seat of your pants right now?

You’re on the front line, stuck inside the business, and you think that’s just the way it’s going to be?

I had a client that once mentioned this.

They just accepted that this was the way it was going to be for the next few months.

“It’s always been like that, so that’s the way it’s always going to be”

But what about time with family?

What about marketing the business?

What about having a life?

Sometimes when things are busy, we just give up on the important things, and we try to make it seem like it’s not a big deal.

“This is our busy time! This is what we have to do!”

Except it’s not.

Your business can be whatever you choose to make it.

You can take vacations in the summer

You don’t have to work 80 hours per week

And you can be exceptional despite both of those things.

So I want to challenge you – don’t accept that things won’t or can’t get better.

Instead - Change it 🚀

Are you working more in the business now that sales have increased? 📈

Most owners get sucked back into the business this time of year because not only do sales go up, some of their team turn over and it’s also really difficult to hire great people in April & May.

The thing is though, this happens every year.

And every year we fail to recognize the pattern because we’re too close and can’t see it.

It took me 10 years to understand the seasons of my business, and once I did, nothing was ever the same. 💡

Once I realized that hiring became more difficult in spring and sales went up, I started preparing for it by hiring in February which eliminated that problem.

This allowed me to market my business during the BIGGEST profit opportunity of the year while everyone else was cutting marketing and just trying to meet the demand they already had.

I realized that sales go down in winter, so I started planning my marketing for that in the fall so we could avoid the really low sales months that used to hurt us badly.

So if you’re struggling being sucked into your business right now, look at the seasons of your business and plan for them – that way you can shift your focus from in the business to ON the business and REALLY start growing.