ShopLiftr

𝗠𝗮𝗶𝗻 𝗖𝗼𝘂𝗿𝘀𝗲𝘀, 𝗦𝗮𝘂𝗰𝗲𝘀 & 𝗦𝗲𝗮𝘀𝗼𝗻𝗶𝗻𝗴𝘀 – 𝗢𝗵 𝗠𝘆! ⁣
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Yes, BBQ season is here and consumers are ramping up their supplies of everything from what goes on the grill to which flavors will adorn the meal. ⁣
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Notice the use of the words “𝘮𝘢𝘪𝘯 𝘤𝘰𝘶𝘳𝘴𝘦” versus cut’s of meat. This is due to the fact that many consumers are shifting traditional gears into plant-based meat selections on the grill this year, adding to the growing list of options and opportunities for brands to highlight their summer-specific offerings. ⁣
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That being said – meat cuts are still leading the pack for main courses, with a noticeable uptick in pork and seafood. Additionally, with more health-conscious consumers, deep-frying is falling away to be replaced by smoked, grilled and baked meals. ⁣
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This bodes well for the $2Billion-plus sauce and seasoning industry, that is capitalizing on the 𝟮𝟱% 𝗷𝘂𝗺𝗽 𝗶𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 𝘀𝗮𝗹𝗲𝘀 𝗼𝗯𝘀𝗲𝗿𝘃𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘆𝗲𝗮𝗿 𝗱𝘂𝗲 𝘁𝗼 𝟴𝟬% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘁𝗿𝘆 𝗻𝗲𝘄 𝘀𝗲𝗮𝘀𝗼𝗻𝗶𝗻𝗴𝘀, 𝘀𝗽𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗳𝗹𝗮𝘃𝗼𝗿𝘀. ⁣
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Amongst all three categories, 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗲𝗱 𝘁𝗼 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲, with hypermarkets, supermarkets, and convenience stores offering additional product selections and variety. ⁣
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Using a dynamic creative platform (𝘭𝘪𝘬𝘦 𝘚𝘩𝘰𝘱𝘓𝘪𝘧𝘵𝘳) to leverage weather or time of day triggers to capture seasonal variances in their digital ads could produce immediately call-to-action for brands. ⁣
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Paired with relevant promotional information at the closest participating retailer and consumers will have a great reason to pick up all they need for dinner on the way home. ⁣
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Stay tuned for more HOT CPG category trends in ShopLiftr’s Hungry Enthusiam series. ⁣
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗲𝘀𝗵𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀? 𝘈𝘴𝘬 𝘶𝘴 𝘧𝘰𝘳 𝘢 𝘥𝘦𝘮𝘰!

How well do retailers know their customers?

In a year-over-year comparison of customer satisfaction of supermarkets, 86% of retailers experienced a dip in satisfaction. Yet, Trader Joe’s was on top with unwavering ratings.

With the onset of COVID-19, shopper behavior transformed overnight. Mandates, empty shelves, less promos & lack of customer experience caused a downturn in scores. Increases in online orders mitigated regular foot traffic & brought a set of challenges to unprepared retailers.

Trader Joe’s forge ahead despite these setbacks. Branding as a lifestyle experience for consumers, with emphasis on penny-pinching while health-conscious, vs a shopping stop. Staff courtesy & fast checkout enhanced their scores. All this without implementing curbside pickup.

TJ's knows their customer & speaks to them. Beyond the in-store theme, through marketing to draw in consumers – preshop. Without traditional advertising, they cultivate engagement; impactful impressions via digital platforms for a personalized approach.

Other chains may not have the familiar feel, yet can use digital preshop tactics to identify & talk to THEIR audience. Creating an invitation that is compelling & providing what consumers want in this uncertain time – savings, products they need, & trust.

Why Shoppable Recipes?

Many brands host native websites that feature top recipes that appeal to their consumers. Within it, they list out ingredients and kitchen ware to create the concoction. But often time this is where brands miss the mark.

Simply letting them know about the recipe and ingredients without driving a call-to-action immediately is stagnating an opportunity.

This is where we are SHOPLIFTR has refined shoppable recipes in two dynamic forms to INSPIRE consumers & engage effectively!

EPISODE 1 explores leveraging existing owned media to transform your static information into intuitive and shoppable recipes through our INSPIRE platform widget integration.

Tune in next episode on how to employ dynamic digital display advertising and a hosted landing page to create impactful and personalized message that is brand specific.

Want to learn more?
Visit us at www.shopliftr.com
Contact: [email protected]





https://youtu.be/JqIhYjAJ6-k

Shoppable Recipes | ShopLiftr | Episode 1 Many brands host native websites that feature top recipes that appeal to their consumers. Within it, they list out ingredients and kitchen ware to create the...